Artist Map
This system guides you through identifying the right musicians and the information about them to build the strategies to support your development as an artist. The insights will inform the strategies you take to achieve goals like building a fanbase, marketing your music, strategizing your release, developing partnerships, planning a tour, identifying the right industry relationships and beyond.
90.7% of all artists are undiscovered
6.8% are developing
15% of artists only sell one album per year
82% are unsigned
33% never sell any albums at shows
24% of musicians have mailing lists with less than 50 subscribers
How do you feel about the strategy behind your artistry?
Find success positioning your work as a musician to get you closer to your audience and goals.
This system guides you through identifying the right musicians and the information about them to build the strategies to support your development as an artist. The insights will inform the strategies you take to achieve goals like building a fanbase, marketing your music, strategizing your release, developing partnerships, planning a tour, identifying the right industry relationships and beyond.
90.7% of all artists are undiscovered
6.8% are developing
15% of artists only sell one album per year
82% are unsigned
33% never sell any albums at shows
24% of musicians have mailing lists with less than 50 subscribers
How do you feel about the strategy behind your artistry?
Find success positioning your work as a musician to get you closer to your audience and goals.
This system guides you through identifying the right musicians and the information about them to build the strategies to support your development as an artist. The insights will inform the strategies you take to achieve goals like building a fanbase, marketing your music, strategizing your release, developing partnerships, planning a tour, identifying the right industry relationships and beyond.
90.7% of all artists are undiscovered
6.8% are developing
15% of artists only sell one album per year
82% are unsigned
33% never sell any albums at shows
24% of musicians have mailing lists with less than 50 subscribers
How do you feel about the strategy behind your artistry?
Find success positioning your work as a musician to get you closer to your audience and goals.
Through the artist map, you’ll be guided with prompts to research the building blocks of your ecosystem as an artist.
Understanding this ecosystem is the only first step, you’ll also find this will:
Grow your audience
Find the right venues
Identify marketing strategies
Develop a press strategy
Build a list of industry professionals
Understand the creative team behind your favorite artists
Find the right playlists for your sound
Identify potential collaborators
This is a spreadsheet that acts as your actual map to avoid reinventing the wheel and to demonstrate the careers of artists like you and those on the road ahead.
This tool is a living document. Revisit your artist map every 6 months. Continue to add new rows and color-code them to time-stamp or make a new version of the document and keep your older iterations as a history of your development.
What’s included?
Step-by-step guide to glean insights from other artists to support your own personalized strategy for building the ecosystem around your development as an artist.
The artist map is best used on a computer or tablet, in Excel, Numbers, or imported to Google Sheets. It is not mobile optimized.
